ProTerapia is an active, innovative and social foundation that is committed to people and animals. It financially supports scientific work around humans and animals and promotes innovative animal-assisted therapy methods that lead to more self-confidence and joy of life for people with impairments or severe disabilities.
Newsign was commissioned to develop the Corporate Design. A unique and differentiating brand identity was desired, which radiates empathy, trust and joy. The logo developed was literally given a face that conveyed the defined brand values.