Conceptualisation, creation and implementation
In Newsign, you will find a professional partner to design and care for your brand. We also develop and adapt corporate designs that fit with your identity and provide everything a brand needs to have visual and communicative success.
An overview of our services
Strategy
Consultancy
Our recommendations are made from experience and with empathy. We advise you on developing a new brand or further developing an existing brand to make it modern and future proof. We always hold a presentation for you that contains a real selection of concepts and solutions.
Brand analysis
A brand analysis is the basis of all creative work and communicative implementations. We research, collate and view all relevant information about a brand and use this to create a foundation for solid positioning and all further measures.
Brand workshops
A joint workshop is more meaningful than any written document. We adapt the agenda of the workshop to the task at hand, such as brand identity, brand values, brand personality, etc. The important thing is that the time in the short workshop is used effectively and the best possible decisions are made. We define the guiding principles of the creation part of the process based on the brand positioning.
Creation
Conceptualisation
Our key ways of expressing ourselves are typography, graphics, images and colours. The strategic impulses from the brand analysis and workshop guide us, as do spontaneous ideas for new solutions. This interplay is the fascinating part of the creative process.
Naming
Names are more than just hollow words. The sound of a brand name, its first letter or any associations that it evokes have an impact, something that is well known in the field of psychology. We are professionals at developing names for corporate and product brands.
Claim, slogan
A logo without a claim is a missed opportunity. Brand claims sink into collective consciousness, just as logos do, and often ‘outlive’ multiple logo redesigns. We develop suggestions for claims and tie them in with the logo. SMEs also deserve something better than ‘Yes, we can’ or ‘We love logistics’.
AI-supported image creation
We use artificial intelligence to create brand-appropriate imagery – ideal for campaigns, key visuals or image series. AI complements our creative work and delivers efficient results without compromising our high creative standards.
Social Media Content Creation
We create inspiring, brand-aligned content that makes your brand shine authentically on social media. This way, you connect with your community and sustainably increase your reach.
Implementation
Corporate Design
We create viable design solutions and ensure that you have a uniform image, from your logo to your letterheads and object labels. We always base our work on your current CI/CD, or we would be happy to develop or revise these guidelines for you.
Print Media Design
We work with all traditional communication media, from classified ads to complex printed materials. We provide everything you need for a campaign and everyday communication, and we take care of preparing the data and coordinating the printing, right up to the end product.
Packaging Design
Our design skills also extend to packaging, which we are particularly excited about. We are fascinated by three-dimensional design and especially any challenges in typography posed by multilingual and sometimes statutory texts on packaging.
Webdesign (UX/UI Design)
Our online expertise encompasses user experience design and user interface design. Our web solutions display a clear strategy, consistently implement your corporate design and use intuitive navigation and design on desktops, tablets and smartphones.
Double the expertise
Branding
We work on and for brands. Our branding strengthens a corporate or product brand’s profile and helps you to distinguish yourself from the competition and to provide your customers with a specific brand experience.
Graphic design
We put our heart and soul into the design work. We design infographics and illustrations as carefully as posters and promotional materials. Our graphic design uses clear, simple design language.
Branding in four steps
A clearly structured branding process ensures that we are efficient. You always know exactly what we are doing and what the next step is.
Frequently asked questions about branding and visual communication
What does branding actually mean?
Branding is more than just a logo. It encompasses the targeted development of your brand – visually, linguistically and emotionally. The aim is to create a coherent overall image that conveys your values, builds trust and clearly positions your brand in the market.
What does professional branding involve?
Professional branding includes a concise logo, a defined colour and typeface, a consistent visual line, a clear brand message and a corporate design that works across all channels.
How does branding influence the company's success?
Well thought-out branding strengthens the perception of your company, increases trust, promotes customer loyalty and improves your competitive position. It enables higher price acceptance and sustainable growth.
What is the difference between branding and corporate design?
Branding describes the entire brand presence, in terms of content and visuals. Corporate design is a part of this and includes the appearance of your brand, such as logo, colours, fonts and graphic elements.
How can a rebranding help my company?
A rebranding makes sense if your brand no longer looks up-to-date or if your company has evolved. It enables repositioning, strengthens the image, opens up new target groups and brings clarity to your communication.
How long does it take to develop professional branding?
Depending on the scope, a basic branding can be implemented in just a few weeks. The development of a comprehensive brand identity, including brand guidelines and applications, usually takes several months.
What does professional branding cost?
The costs depend on the scope and complexity. A simple logo is cheaper than a complete brand presence with a design system and applications. We provide customised quotes that are tailored to your needs.
How can Newsign support your company with branding?
As a branding agency, we develop customised brand identities that authentically reflect your company. We ensure a strong, memorable identity with well thought-out design, clear communication and a visual appearance that convinces.
