Conceptualisation, creation and implementation
In Newsign, you will find a professional partner to design and care for your brand. We also develop and adapt corporate designs that fit with your identity and provide everything a brand needs to have visual and communicative success.
An overview of our services
Strategy
Consultancy
Our recommendations are made from experience and with empathy. We advise you on developing a new brand or further developing an existing brand to make it modern and future proof. We always hold a presentation for you that contains a real selection of concepts and solutions.
Brand analysis
A brand analysis is the basis of all creative work and communicative implementations. We research, collate and view all relevant information about a brand and use this to create a foundation for solid positioning and all further measures.
Brand workshops
A joint workshop is more meaningful than any written document. We adapt the agenda of the workshop to the task at hand, such as brand identity, brand values, brand personality, etc. The important thing is that the time in the short workshop is used effectively and the best possible decisions are made. We define the guiding principles of the creation part of the process based on the brand positioning.
Creation
Conceptualisation
Our key ways of expressing ourselves are typography, graphics, images and colours. The strategic impulses from the brand analysis and workshop guide us, as do spontaneous ideas for new solutions. This interplay is the fascinating part of the creative process.
Naming
Names are more than just hollow words. The sound of a brand name, its first letter or any associations that it evokes have an impact, something that is well known in the field of psychology. We are professionals at developing names for corporate and product brands.
Claim, slogan
A logo without a claim is a missed opportunity. Brand claims sink into collective consciousness, just as logos do, and often ‘outlive’ multiple logo redesigns. We develop suggestions for claims and tie them in with the logo. SMEs also deserve something better than ‘Yes, we can’ or ‘We love logistics’.
AI-supported image creation
We use artificial intelligence to create brand-appropriate imagery – ideal for campaigns, key visuals or image series. AI complements our creative work and delivers efficient results without compromising our high creative standards.
Social Media Content Creation
We create inspiring, brand-aligned content that makes your brand shine authentically on social media. This way, you connect with your community and sustainably increase your reach.
Implementation
Corporate Design
We create viable design solutions and ensure that you have a uniform image, from your logo to your letterheads and object labels. We always base our work on your current CI/CD, or we would be happy to develop or revise these guidelines for you.
Print Media Design
We work with all traditional communication media, from classified ads to complex printed materials. We provide everything you need for a campaign and everyday communication, and we take care of preparing the data and coordinating the printing, right up to the end product.
Packaging Design
Our design skills also extend to packaging, which we are particularly excited about. We are fascinated by three-dimensional design and especially any challenges in typography posed by multilingual and sometimes statutory texts on packaging.
Webdesign (UX/UI Design)
Our online expertise encompasses user experience design and user interface design. Our web solutions display a clear strategy, consistently implement your corporate design and use intuitive navigation and design on desktops, tablets and smartphones.
Double the expertise
Branding
We sharpen the profile of both corporate and product brands. We support you in standing out clearly from the competition and offering your customers a distinctive brand experience. In doing so, we transform your values into a unique identity with substance and a sustainable future.
Artificial Intelligence
We use AI specifically as a tool to deepen analysis and efficiently accelerate processes. This allows us to create well-founded results without compromising on quality. However, the decisive sparks remain human: experience, strategy and intuition guarantee the precision that defines a strong brand.
Branding in four steps
A clearly structured branding process ensures that we are efficient. You always know exactly what we are doing and what the next step is.
Frequently Asked Questions About Branding, Graphic Design and Web Design
What does a branding agency actually do?
A branding agency develops the visual and strategic identity of a company. This includes brand strategy, naming, logo design, corporate design, web design and visual communication across all channels. Newsign supports companies in Basel and throughout Northwestern Switzerland in building strong brands that present themselves professionally and remain memorable in the long term.
Why is professional branding important for companies?
A professional brand identity builds trust, increases recognition and helps companies clearly differentiate themselves from competitors. Especially in the digital world, people often decide within seconds whether a brand appears competent and trustworthy. Well thought-out branding therefore improves not only perception, but also the effectiveness of websites, social media and marketing activities.
Which branding and design services does Newsign offer?
Newsign develops corporate designs, logos, print media, packaging designs and modern websites with a focus on UX/UI design. We also support companies with brand analysis, rebranding projects, naming processes and the development of social media content and AI-generated visual worlds. Our approach combines strategic thinking with high-quality graphic design and a clear visual language.
What types of companies work with Newsign?
We work with SMEs, industrial companies, start-ups, service providers and institutions throughout Switzerland. Companies that value quality, clarity and a professional brand presence particularly benefit from our experience in branding, graphic design and visual communication.
What is the advantage of working with a smaller branding agency?
At larger agencies, your project is often handled by rotating teams. At Newsign, you have the same contacts from the first briefing through to final delivery. This builds trust, saves time and leads to results that truly serve your brand.
